Many companies make the blunder of believing that simply sending out a press announcement guarantees media attention. The truth is, most end up in the digital void, ignored by journalists. Common pitfalls include focusing on company speak instead of a compelling story; absent clear calls to actio

Deciding regarding a press release and organic media coverage can be perplexing for companies . While a press release offers immediate control over your narrative , it's essentially self-promotion. Media coverage – secured through approaching journalists – carries significantly more authority wit